Google:
“That’s why Gemini”

Sr. Art Director Lianna Petridis
Sr. Copywriter Molly McKay
Creative Director Nicole Ellerton
Agency Cossette

Google wanted to show people that AI isn’t all that scary. In fact, it can be used in some of the most human moments. And who experiences the trials and tribulations of humanity more than parents?

That’s why we set out to tell millennial parents that Google’s AI tool, Gemini, is the perfect hack to being a good parent. Well, maybe good is a stretch - a parent? We’re all just trying our best out here…

So to do this, we tapped into their overwhelmed parent minds.